Liverpool Airport's Culture Initiative

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Capital of Culture Initiative At Liverpool Airport

As Liverpool leaps into its Capital of Culture celebrations, John Lennon Liverpool Airport has launched a new branding initiative.

Funded by the Northwest Regional Development Agency, the £1.6 million programme will include the largest rear projection installation in the UK with a big-screen media wall in the departure lounge which will show a 30-minute long display of digital video art. Keeping the artistic theme going, more than 300 metres of unique artwork now runs along the arrival routes and the columns near the baggage reclaim have been decorated in keeping with the Liverpool 08 theme.

Liverpool John Lennon Airport has also made use of its seven transfer buses - they've all been adorned with the Liverpool 08 colour scheme and fitted with four video screens that will entertain passengers with a short movie that incorporates visual imagery from the graphics adorning the buses.

From the Liverpool Culture Company, Kris Donaldson stated: "We want to create a sense of theatre in the city for visitors and local residents alike. We hope the artwork and designs we use excites and inspires people about our programme of events in 2008 and about the amazing and positive change which Liverpool is undergoing."

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